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ux is in the little details
how just a button can make or cost your business.
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Ismail Ahmad
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be a xenophora.
while you shouldn't hold strong to opinions
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Ismail Ahmad
what to consider before interviewing user's
user doesn't dictate the direction of your work, you do!
 • 
Ismail Ahmad
stolen truth 💯 from traf
this is remarkably good. too good not to share.
 • 
Ismail Ahmad
UX is not UI
if you deliver the UI project and the clients asked where the UX is and you don’t know what to deliver next, read this.
 • 
Ismail Ahmad
key influences
ruminaiting on key influences what, who and where.
 • 
Ismail Ahmad
what is killing traditional banks in africa or all over the world
traditional banks are dragging behind in Nigeria and maybe all over the world, and here is what I think is causing it.
 • 
Ismail Ahmad
how to be an effective product designer
Don’t be a yelling frustrated designer and start being productive!
 • 
Ismail Ahmad
wanderer
wanderer
random musing, rambling on design and life.

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