ux is in the little details

How just a button can make or cost your business.

Photo by Amélie Mourichon on Unsplash

Just one button interactivity can improve the overall experience of your product, give you sleepless nights, and can make or break your business.

Let’s take the $300million button as a use case; a lot of research and analysis that went into the decision to change a single button text, and that change alone resulted in measurable massive gains.

Everyone gets exasperated by bad websites. But we think of those things as tiny annoyances and assume that users will eventually get what they need. Not true: Tiny mistakes can cost businesses dearly — in fact, one poorly designed button might cost $300 million — Fast Company

If you’re developing a product, everything in the design from research to launching, how you sound in your copy, content architecture, journey through your software/platform and how customers discover your product is the UX (User Experience). Typography, colours, layout and button sizes all contribute to the experience that delights your users. Sometimes, you might think that how users discover your product does not have anything to do with your UX (User Experience), and I will implore you to reconsider that.

There’s a difference between product marketing (people knowing about your solution) and converting that marketing results to real customers (people using the product or seeing it as a solution to their problem), if your product experience is bad, you won’t even get a sign up in the first place, let alone you get these same people to use your product if care is not taking users will later forget that you exist.

• Always carried out research before designing.

• Design NOT for your CEO, but for the users.

• Your first iteration is not always the best.

• The design does not stop after you launch, it’s a continuous process.

In a nutshell, put yourself in your user’s context, be involved in their life, and be a research fanatic but don’t let it cloud your execution, before you make any design decision make sure you’re informed on what’s happening “get clarity and understand the problem you’re solving before putting pen to paper”, this will let you know who you’re designing for and the context in which your product is been used.

The little details matter, this is what successful companies have figured out, hence why they’re so keen on the details. Examples of these companies are Apple, Google, IBM etc. Always pay attention to your messaging tone, users can tell if you’re commanding or tethering them, or if you’re being tender, polite, and putting them in context with your messaging.

These are what I have observed from my experience in designing and researching and might be useful to you while you build that kick-ass product. If your team doesn’t care about research, convince them to employ a UXR specialist. You will always get value from their input and it will help your company make better decisions in the long run.

I hope this was helpful to you.